E-Commerce in Facts and Figures

08/07/2019 Amari Lindroos

E-commerce is booming business. Especially in Belgium, the turnover of the online market has risen rapidly in recent years. However, compared to our neighboring countries, there is still room for improvement. We list a few facts and figures to give you a better picture of the e-commerce market and to point out the incredible opportunities for your web store.

Personalization

74% of online shoppers find it annoying when they see non-relevant products.
43% of customers prefer web shops that personalize their online shopping experience, 41% even change web shops if personalization is lacking something they desire.
48% of people spend more time on your web store when they see personalized content.

Mobile and other channels

56% of customers have already made an online purchase on their smartphone.
73% of people use different devices and channels before they complete an online purchase.
Companies that respond to multiple devices and channels have 3X more sales than web stores that use only one channel.

Customer service

52% of online shoppers say goodbye to an online store after one bad experience with customer service.
69% of customers cite "speed" as the main reason for their positive experience with customer service.

Delivery

72% of online shoppers say they shop more and spend more if their purchase is delivered the same day.

Video and film

60% of customers prefer to watch an informative video about a product than to read the textual product description.
58% of people find web shops with product videos more reliable than competitors without films.

As you can see: facts and figures can be fun! Thanks to these figures from Forbes, Gartner, Zendesk and the Accenture Research Report, you have the necessary tools to achieve success in e-commerce, today and tomorrow!