Back to basics: how to pimp your logo!

Less is more

For the last 10 years, Google’s logo has changed a bit. In 2010, the American search engine dropped the shadow from their logo. A few years later, the 3D effect was cleared and we were met with a flat logo design. In 2015, the font changed. In short, the logo has been stripped and simplified.

MasterCard’s creative department also saw the power of simplicity. A few years ago, they removed some extra elements from their logo. The letters were straightened and the drop shadow was removed. Where the yellow and red circles overlap, you can see there are no longer alternating stripes- instead, there’s orange, a mix of red and yellow. Simple, and strong in its simplicity.

Eurosport viewers used to see a circle of stars when watching. The French channel decided to clean up their logo. The stars were removed, and the italic fond was changed. We still see a star in the beginning, but it’s much more subtle.

 

Back to basics

Another great way to touch up a logo is to fall back to basic shapes. Microsoft changed their well-known curvy diamonds to a straight quartet of squares. The company name went behind the logo, and the entire design became much more straightforward.

Nivea also went for simpler shapes- they chose a circle. Which makes sense, when you think about their iconic cream box design. They also dropped the metal edges of their logo during the change.

Starbucks also followed the same path. In 1992, they zoomed in, hiding part of the famous mermaid’s tail. Then, in 2011, the design team removed the company name, leaving the iconic mermaid and the simple circle shape.

 

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